New flower fashions for spring on Pinterest

Tokyo, Japan — Pinterest is blooming this spring with the introduction of a garden of new beautiful and colorful boards from The Suntory Collection.

Known worldwide as a premier breeder of long-lasting flowers, Suntory’s new Pinterest boards are created to inspire and inform gardeners of all levels, from brown thumbs to green.

“Pinterest is the perfect platform for sharing our beautiful new flower fashions, latest news and fun how-to videos,” says Taizo Chunju, managing director of Suntory Flowers.

Suntory’s Pinterest boards help unleash home decorators’ creativity with fresh ideas and practical inspiration. The boards spotlight new plants and collections for 2014, editor’s picks from spring and summer test gardens and recent press coverage.

“We want to see how pinners are using Suntory plants in their celebrations, whether it’s a garden party, a wedding or a Mother’s Day gift,” says Chunju.

The boards highlight Suntory’s most popular flower brands, including 'Surfinia' petunia, 'Million Bells' cailbrachoa, 'Senett'i pericallis, and 'Sun Parasol' mandevilla.

Pinners will find a variety of color options, care tips, and ideas of how to combine their favorite flowers in their own backyard, or container planting.

Pinterest is the fastest growing social media platform, allowing 1.36 million daily users to “pin” pictures they like to their created specific boards. The average users are mothers, and 28% of them have a household income of 100k or more, and many gardens.

“We recognize that Pinterest is the new platform to showcase exciting and inspirational new flowers, and The Suntory Collection is excited to get pinning.” adds Chinju.

To see The Suntory Collection of beautiful flowers on Pinterest, visit www.pinterest.com/suntorycollect.