Syngenta Flowers unveils new website with enhanced regional focus and functionality

Syngenta Flowers has announced the launch of its redesigned website, delivering a tailored digital experience focused on customer needs and powered by innovative technology.

The new platform addresses a critical industry need by providing region-specific product access across the Americas, Europe, Africa, the Middle East and Asia-Pacific regions, ensuring customers only see products available in their specific market, eliminating confusion and streamlining the selection process.

“This website embodies our customer-first philosophy,” said Fabian Cuevas, global digital marketing lead. “By listening carefully to our distributors and growers, we've created a digital experience that delivers precisely what they've asked for: reliable information, innovative tools and best-in-class technical support tailored to growers' needs and unique regional requirements."

The enhanced website features:

• Regional customization: Automatic IP recognition directs visitors to the appropriate regional website and can be manually adjusted by users — for example, when traveling abroad.
• Accelerated search functionality: Find products, technical information and resources with unprecedented speed.
• Complete product information: Dynamic, automated product pages have all images, marketing positioning and technical details in one place.
• Mobile-first design: Functionality is optimized for mobile access, bringing the company's deep technical knowledge directly to growers' fingertips in the field, greenhouse and beyond.
• Enhanced technical support: Comprehensive growing guides and resources are organized by crop, making in-depth cultural information readily accessible.

"One of our greatest assets is the technical expertise that accompanies our genetics,” said Emily Mason, global head of marketing. “This platform makes that valuable information more accessible than ever, empowering growers with the tools they need to be successful."

For more information, and to view the new website, visit syngentaflowers.com.