Syngenta Flowers introduces POP programs for mums

Syngenta Flowers Inc. announced the development of three new POP programs in support of its Yoder garden mums, pot mums and fleurettes. The POP programs were designed to be trendy with bright colors and attract a new generation of mum growers as well as those looking to brighten up their mum assortments.

For pot mums, Syngenta developed Mum-Mania, which offers seasonal POP to promote the year-round appeal of its pot mums. Fleurettes are petite plants covered with daisy flowers, so the Daisy Delights POP program is designed to drive impulse sales of this novelty crop. For garden mums, Syngenta developed Fall in Love with Mums to support garden mums during the peak fall season by touting their free-flowering habit, broad and vivid color range, and fall appeal for consumers.

Syngenta has upgraded its mum assortment to include new colors, unique flower forms and more grower-friendly genetics. Its strategy is to appeal to a new generation of consumers. As part of that plan, these new mum POP programs support the goal of attracting new mum customers at retail, increasing profitability and generating more grower sales.

The new mum POP is available through The John Henry Company. Growers can contact their preferred broker representative or contact JHC at (800) 748-0517 or via email at growercare@jhc.comfor more information.

To learn more about Syngenta Flowers Inc., visit www.syngentaflowersinc.com.