Three plant brands form coalition

Knock Out roses, Endless Summer hydrangea and Encore azaleas will collaborate on input costs and marketing plans

Bailey Nurseries, The Conard-Pyle Co. and Plant Development Services Inc. are working together in a ground-breaking joint brand coalition to enhance communication with growers, collaborate on marketing ideas and reduce material costs that help growers in the increasingly competitive economy.

“We are working together on manufacturing input costs, like containers and tags, which account for a large part of our growers input costs,” said Steven Hutton, president of The Conard-Pyle Co.
The three companies are also discussing joint marketing opportunities for its three brands -- The Knock Out Family of Roses, The Endless Summer Hydrangea Collection and Encore Azaleas.