From boulders to pebbles

TPIE reveals importance of colorful niches.

Never at a loss for sharing his industry views, Ball Horticultural’s Market Research Manager Marvin Miller ruminated about the evolution of TPIE on the third and final day of the 2014 edition.

“As an industry, we’ve turned over all the boulders and now we’re seeing pebble-sized niches,” said Miller. Miller said the boulders were the foliage era from 1969-1979 and then bedding plants through the mid-1990s.

“Now we’re seeing more niche products and more color, Miller said, citing as examples. Suntory’s mandevilla hybrids and Ball’s LA Dreamin’ hydrangea (shown here) with pink and blue blooms.

 

 

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