Webinar discusses weather’s impact on businesses’ bottom line

In today’s business environment, it is important to understand all external factors that shape your customers’ buying behavior. If you could know in advance what impact the weather would have on your customers, what would you do with that information? Would it influence your marketing program? Would it cause you to change shipping schedules or adjust product inventory?
The webinar “Business Weather Intelligence 101: How to Understand and Action the Weather’s Impact on Your Bottom Line” is scheduled for Feb. 17 at 2 p.m. EST. Topics for discussion include:
* The deweatherization process which isolates and removes weather’s influence on historical sales to create a smarter baseline for planning
* How to apply weather-driven demand indices to identify and plan for favorable or unfavorable sales periods.
* How your business can prosper from timely, actionable business weather intelligence tools, reports and consults.