Welcome to the first edition of Ornamental Breeder

WJim Gilbrideelcome to the first edition of Ornamental Breeder.

There has long been a need in the horticulture industry to connect the breeders, growers, and retailers. Not one of these stops on the supply chain can fully operate without the other, and each stands to profit from a better relationship with the next.  To meet this need, GIE Media brings you Ornamental Breeder. 

Each month, Ornamental Breeder will educate the entire supply chain on the latest plants from breeders worldwide, production tips, consumer campaigns, merchandising ideas and general support for growers and retailers. Content will also include an in-depth look at breeders’ operations, including state-of-the-art technology they’ve adopted to produce better plants.

Communication across the entire supply chain is critical for the success of all green-industry businesses. This newsletter will bridge any communication gaps and provide essential sales and marketing information about new plants to both growers and retailers.

We hope you’ll enjoy this new vehicle from GIE Media and the wealth of information it provides across the supply chain. And breeders, please be sure to send all of your news items and information on new varieties to astankiewicz@gie.net so that we can include them in upcoming Ornamental Breeder newsletters.

Jim Gilbride

Publisher, GIE Media Horticulture Group